The goal was to create a premium, nature-inspired brand identity that positioned it as a top men’s wellness destination. Services included designing a rugged yet refined logo and visual identity and crafting a digital advertising strategy to boost awareness of BIRCH’s membership offerings and exclusive product line.

The final brand seamlessly blends luxury with the tranquil ambiance of a lodge retreat, attracting clients seeking a unique wellness experience. Through cohesive visuals and targeted digital ads, BIRCH has successfully established itself as a leader in men’s wellness, driving strong membership growth and loyalty.

Project Scope: Brand Strategy • Brand Identity • Digital Marketing • Packaging