Alohi aimed to create a brand identity that reflects its name, Alohi ("shining"), symbolizing natural beauty and wellness through skin- and hair-nourishing ingredients. The goal was to emphasize purity and vitality, inspired by Hawaii’s vibrant landscapes.

A logo was designed with earthy tones and modern typography to evoke approachable luxury, while digital and print materials further reinforced the brand's messaging across all platforms. The result is a cohesive identity that positions Alohi as a trusted brand for radiant, healthy beauty.

Project Scope: Brand Identity • Illustrations • Product Photography • Digital Design • Print & Digital Advertising