Shore's core objective was to position itself as the go-to men’s coastal-wear brand, combining casual elegance with functional, high-quality clothing. The aim was to resonate with men who value adventure, outdoor experiences, and sophisticated fashion without sacrificing comfort.

Shore’s logo and visual identity embodies a carefree, yet polished, coastal man. The cohesive blend of natural elements and modern design made the brand highly recognizable, reinforcing its connection to the California coastal lifestyle.

Project Scope: Brand Identity • Packaging • Illustrations • Product Photography • Digital & Print Marketing • Advertising